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You only have access to basic statistics. These statistics are not included in your account. Diagnose, adjust, repair, or overhaul automotive vehicles. Does not include automotive and related body repairers (49-302), bus and truck mechanics and diesel engine specialists (49-303), and installers and repairers of electronic equipment and motor vehicles (49-209).
Consumers offer a variety of reasons for deciding to do business with certain service providers. For example, when selecting an oil change point, consumers cited coupons and offers as the decisive factor in choosing a tire store and guarantees or knowledge of service history when choosing a dealer. With so many lucrative opportunities to repair today's vehicles, here's a look at 4 ways to contact consumers looking for parts or services. Using marketing strategies for new entrants can boost your customer acquisition and retention strategies.
Segmenting for new moving companies allows you to know when your customers move so you can retain them in another location and can also be used to welcome new potential customers who have just moved to your area, before they go to another location. The HomeTown Welcome program published an excellent report with statistics on new moving expenses. During the first 6 months of the move, 54% of new moving companies are in the auto repair services market and 49% are in the auto parts market. One of the first places a consumer will go to find automotive parts, distributors and services is online.
You need to make sure they find you online with a strong digital presence. Your website should be at the center of your customers' and prospective customers' digital experience, and most of your digital content should drive traffic to your website. Email content, videos, and social media posts are all important factors in site traffic. Website landing pages continue to be one of the main ways in which potential customers provide information or show interest in your products and services.
Therefore, be sure to continuously optimize your website with new content and to continuously share it on third-party sites. Websites, content, and marketing messages must also be optimized for mobile devices. When a consumer visits a page that isn't compatible with mobile devices, they quickly leave in search of a competitor who can offer an optimized mobile experience. One of the most important trends that is gaining increasing momentum is e-tailing.
For companies that sell parts, buying online is very attractive to many consumers today. While many companies sell shares in physical locations, e-commerce sales are on the rise. However, e-commerce isn't for all consumers. For the “do it for me” (DIFM) segment, many service professionals prefer to go to a physical location because of the “established relationship with the store”.
For both audiences, be sure to analyze your data to really understand who your audience is so you can target them with personalized offers. Analyze previous purchase data, add missing demographic or fibrographic data, and ensure that email addresses and phone numbers are up to date. By providing a meaningful and personalized experience, both offline and online, you can maximize customer lifetime value, win new business through referrals, and increase customer retention. As vehicles on the road continue to age, there will be an increasing demand for parts and services.
Make sure you get your brand to reach these consumers with the most specific and relevant offers. And the next time a driver needs an oil change, new tires, or a new transmission, you can make sure your company is in charge of repairing the vehicle. Download our Automotive Marketing Success Kit for more great tips and strategies on how to target and acquire today's car buyers. The auto care industry is rapidly becoming more about fixing technology than it is about the car.
AAMCO is the only brand in the industry with the experience, technical investment and customer confidence to repair the cars of today and tomorrow. From new hybrids to second-generation electric vehicles, complex car care is the future. We have invested a significant amount in technology, technical training and education to ensure that our centers are the first choice for the booming auto repair parts market. Are you thinking about opening an auto repair business? Here's how to start on the right path.
One thing you can count on. There are many different avenues that lead someone to own a business. Sometimes, it's as simple as finding a concept that can be. Times have changed since people used to play under the hood of their cars or slide underneath to change their oil.
Major U.S. companies include Firestone Complete Auto Care (a unit of Bridgestone), Jiffy Lube, Meineke, Midas International, Monro Auto Service and Tire Centers, and Safelite Group. Companies in this industry offer repair and maintenance services for passenger cars and light trucks. .
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